For those of you who are not familiar with this event, please check this link: Babyfriendly.ca

It is an event for all breastfeeding mothers and babies, gathered in one spot. At exactly 11:00 a.m., we will do a countdown, and all the babies latch on and breastfeed, and the numbers of nursing babies are tallied. This is a world wide event to raise awareness of breastfeeding.

There will be vendors, information booths, door prizes and more! Please mark this on your calendar and come out to support and participate in this wonderful event!

A FaceBook Event has been created to keep everyting organized and tally approximate numbers. It is a closed event so please request an invite.

 

What: Quintessence Breastfeeding Challenge 2008 This fun event is a challenge for which geographic area ( province, state or territory) has the most breastfeeding babies, as a percentage of the birthrate, “latched on.” at 11am local time.

When: October 11, 10:00 a.m. to 12:00 a.m.

Why: to celebrate breastfeeding and demonstrate promotion, protection and support for breastfeeding women and their families. It’s a chance for education and peer support done in a fun social way.

Location: West Edmonton Mall

Numbers: 2-??

“Latch on”: 11am local time. Some sites are a few breastfeeding women who get together to “be counted” and others are much larger events with lunch, raffles, education, speakers, door prizes etc

Registration: online at no cost and submit some simple paperwork to be counted on the big day. Dial up babyfriendly.ca  

Background: In 2001 when this event started, there were 856 babies at 26 sites in British Columbia, Canada. Last year there were 4,687 babies at 156 sites across Canada and the US. This year we would love to see that number increase dramatically. Do your part, join us ­ organize a site ­ big or small! Every breastfeeding baby counts in the final count.